A blog is said to be derived from the term 'web log' where information is displayed in date order, with the most recent information at the top of the page (Newson, Houghton & Patten 2009 p.3).
This blog will look at providing information on menswear fashion. The uasal man will give links and ideology of men's fashion closely linking with popular and unknown menswear fashion blogs. This week's blog gives and overview of blogging and further information on men's fashion blogging.
Blogging is a personal view on a particular subject and although mistakenly matched with journalists, a blogger is much more than that. Blogging stems from passion where lack of emotion is impossible. The need to sit for hours at ones computer, slouched over the keyboard, trying to communicate ideas, thoughts, fears and frustrations to the world (Loewenstein 2008 p.1).
Blogging must follow the the perceptions of what is considered as being of being 'popular' and 'real'. Real individual bloggers run the risk of being vulnerable and stepped on by bigger blogging networks who have close links to big fashion companies. When the band together or form groups, they become powerful both politically and economically (Barlow 2008 p.46).
Blogging and social media otherwise know is micro blogging are very closely linked and are very important for men's blogging. Micro blogging is said to be where millions of people publish short to each other and the world all day, every day. With mobile devices blogging is much easier and updates can are now extremely flexible and portable. Sites which have exploded since 2007 include Facebook, Instagram, Twitter and Pinterest (Genelius 2012 p.651).
Menswear blogging has become very popular over the last 5 years with new, innovative blogs being updated daily. Celebrities such as David Beckham (above) and the male model (right) have encouraged men to become interested and more aware of new fashion trends and in turn started blogging in droves.
Men's fashion blogs which have a significant influence vary from street style blogs to formal gentleman's blogs. Blogs which are extremely successful are Fashion beans which looks at mens fashion and grooming while giving example lookbooks of how men are dressing from day to day. Highsnobiety looks at mens fashion through streetwear with a close link to music and footwear apparel. Scott Disick has a huge following from men all over the world and his instagram page letthelordbewithyou has over 3 million followers as his post look at a more gentleman sense of style with a mix of luxury. Irelands most popular men's fashion blog is Help my style which looks at ways of using what is currently in your wardrobe and the varying ways in which they can be worn.
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